SEO that ranks.
Websites that
convert.
Whitewater Digital Marketing builds two things: organic search visibility for businesses that need leads, and conversion-focused websites engineered with an SEO foundation from the start. The two services work together. The site gets built right, the rankings follow, the qualified traffic shows up. Based in Navarre, Florida. Clients across the country.
Get a free website with an SEO retainer.
A free website with SEO retainer plans, exactly as it sounds. Start a monthly SEO retainer and Whitewater builds your new website at no extra cost, engineered with an SEO foundation from the start so the retainer work compounds on top of it.
Start with a Technical SEO Audit.
The Technical SEO Audit is how every Whitewater engagement starts and the lowest-commitment way to find out if the fit is right. One-time fee, two to three weeks, a full diagnostic across the nine areas that actually move rankings. No retainer, no contract, just findings and a roadmap.
One-time fee. Two to three weeks. PDF report, Excel data, prioritized fix list, and three hours of walkthrough calls split across two or three sessions, all included.
Build the site. Rank the site. One team, one foundation.
Most agencies do one or the other. Whitewater does both, and treats them as one connected system. The site gets engineered with an SEO foundation from the start. The ongoing SEO compounds on a base that's already crawlable, fast, schema-rich, and structured around the keywords customers are using.
SEO Services
Ongoing rankings, traffic, and qualified leads from organic search.
- Monthly SEO packages for ongoing growth
- Technical SEO Audits for one-time strategy
- Local SEO packages for map pack rankings
- SEO Retainer hours for flexible scope
- White Label SEO for agency partners
Website Design Services
Conversion-focused websites engineered with an SEO foundation from the start.
- New website builds for businesses launching or relaunching
- Site rebuilds when the existing foundation is too weak to rank
- Mobile responsive design across every breakpoint
- Schema and structured data in the markup from day one
- Conversion-focused layouts tuned to the buyer journey
Technical SEO Audit
One-time deep Technical SEO Audit covering technical, content, links, and competitor positioning. You get the findings, the fixes ranked by impact, and the roadmap. Most engagements start here.
Order a Technical SEO Audit → 04Free SEO consultation
30 minutes on your site, live. Whitewater tells you what's blocking your rankings and where the easy wins are. No pitch deck, no contract pressure. The fastest way to see if the fit is right.
Book an SEO consultation → 05SEO Retainer
For established businesses that want flexible SEO hours. Set monthly hours allocated however the strategy calls for that month. Good fit when the scope is unpredictable and the work needs to flex.
Learn about SEO Retainers → 06Local SEO Services
Map pack rankings, citation cleanup, review systems, and local landing pages. Built for service businesses where the closest result in the local search results wins the call.
See Local SEO plans → 07Google Business Profile optimization
The single biggest piece of local SEO when it's done right. Profile setup, ongoing posts, review acquisition strategy, and category tuning that drives map pack visibility.
Optimize your GBP → 08White Label SEO
For agencies that want experienced SEO behind their brand. Whitewater works invisibly under your name with reports and deliverables you ship as your own. No offshore handoffs, no quality compromise.
White Label SEO details → 09AI Search Optimization
Get cited in ChatGPT, Perplexity, and Google AI Overviews. Citation tracking, entity markup, and retrieval-friendly content structured for the answer engines reshaping search behavior.
See AI Search Optimization → 10SEO Content Writing
Original content written for search and human readers. Pillar articles, supporting blog posts, service pages, and category pages built around real keyword research and topical authority models.
SEO content writing → 11PPC Management
Paid search where the math works. Google Ads, Local Services Ads, and Meta paired with the organic strategy so the channels reinforce each other instead of overlapping.
PPC management → 12Full Digital Marketing
SEO is the anchor, but a complete strategy includes content, email, paid where it makes sense, and conversion work on the site itself. The umbrella service that pulls every lever.
Full marketing →Four phases. No mystery.
SEO isn't magic and shouldn't feel like it. Here's exactly what happens after you hire Whitewater, in the order it happens.
Technical SEO Audit
A real Technical SEO Audit. Proprietary crawler maps the site, Search Console and analytics data get pulled, the ranking simulator runs against your top competitors, and the report identifies exactly what's holding you back. You get a written report you can read in 20 minutes, not a 60-slide PDF nobody opens.
Strategy
Based on the Technical SEO Audit, the plan gets written. Which terms to go after, in what order, what it'll take to rank for each, and what realistic timelines look like. You see the plan before any work starts. If something doesn't make sense, it changes.
Execution
Technical fixes first because they unlock everything downstream. Then content, then links. The order matters because Google measures things in roughly that order. You get monthly milestones and the actual work product, not a vague "things are progressing" email.
Reporting
Monthly reports that show exactly what changed during the month and how rankings moved against the strategy. Plain English. Real numbers. If a term you cared about dropped, the report says so and explains why. If something we tried didn't work, you hear that too.
The agency model is broken. This isn't an agency.
Most digital marketing agencies sell with their experienced people, then hand the account to someone who's been doing this for eight months. The lead shows up for the quarterly check-in, by which time the client has paid for three months of work that didn't move anything. Whitewater has watched this happen too many times before clients made the switch.
The model here is different on purpose. Whitewater stays small. Tye plus two trusted contractor analysts. No junior account managers, no offshore writers, no quality compromise. Each analyst's client roster is capped so attention stays sharp. The trade off is a waitlist sometimes. Most clients consider that an upgrade.
Some prospects also get told they're not a fit. Sometimes the budget doesn't support what the market requires. Sometimes the site needs a ground-up rebuild before SEO will compound. That conversation happens early so nobody wastes the other person's time.
Results that survive the hard quarters.
These are clients who hired Whitewater and stuck around. Through algorithm updates, market shifts, and the months when nothing came easy. The work has receipts.
Tye Odom is unlike anyone I have ever worked with in the digital realm. He goes above expectations when it comes to putting together a plan that ACTUALLY fits your unique business needs. We are all inundated with "SEO Experts" in the Marketing field, but Tye and his team actually live up to that title. Not only do they create a plan for your unique business case, they actually execute and DELIVER the results they promised. It was remarkable the positive data they started showing us once the implementation phase was complete. I had to look twice, maybe three times to make sure my eyes weren't tricking me. The results were amazing just within the first couple of months of implementing their SEO recommendations. We all want a "quick fix" but with Tye's thoroughness and leaving no digital stone left unturned, the auditing and implementation process is worth the time it takes.
I would stand Tye and his entire SEO team against anyone that claims they are "the best" and Tye's team will surely blow them out of the water. Of course with the results he brings, he also brings excellent and constant communication, determination to make your business successful in the digital space and truly represents what professionalism means. I am truly honored to have worked with Tye and his team and look forward to partnering with him on projects in the future.
I would like to personally thank Tye for the exceptional work he did for our company. When we faced a significant decline in organic traffic that no one else could resolve, Tye stepped in and helped us turn things around.
Over the years, we've worked with several SEO companies, but Tye stands out as the best by far. His analysis is incredibly thorough, and he often identifies issues that other firms overlooked. Tye doesn't just provide insights; he translates them into actionable recommendations that, when implemented, have led to noticeable improvements in our search rankings.
If I had to choose just one SEO specialist to work with, it would undoubtedly be Tye Odom.
Whitewater Digital Marketing rebuilt our website and it looks and runs so much better than before. Beyond the website design, they optimized our Google Business Profile and tightened up our local SEO, so now we actually show up when people search for movers near us. More calls, more booked jobs, and Tye is quick to respond whenever we need him. Couldn't be happier!
We hired Whitewater Digital Marketing for a website rebuild and it was the right call. Tye and his team really listened to what we were going for, and the new site is clean and easy to navigate. He even built in a feature that lets people book a tour right from the site, which has been great for us. He also keeps everything managed, so anytime something needs updating he handles it fast, and his rates are genuinely fair. It was a great experience the whole way through, and I'd send any business his direction.
Behind the work: Tye Odom.
Fifteen years in search. Every algorithm update from Panda forward. The work, the strategy, and the calls all run through one person plus two trusted contractor analysts. That's it.
Whitewater started because watching agencies sell their best people and hand off the actual work to their juniors got old. Fifteen years in search. Every algorithm update from Panda forward. Two service lanes that actually reinforce each other: SEO Retainer Services and website design. The site gets built right, the rankings follow, the qualified traffic shows up. That's the whole pitch.
Start with our top guides.
No gate, no email wall. The same thinking that goes into client work, written up for anyone who wants to understand how rankings actually get built.
The Ultimate Guide to SEO
The full picture of how search works and what actually moves rankings, written in the order the work should happen. The pillar everything else links back to.
Read the guide AI Search GuideAI Search Optimization for Local Businesses
How to get cited in ChatGPT, Perplexity, and Google AI Overviews when customers ask the answer engines for a local recommendation.
Read the guide Web Design GuideSEO-Friendly Website Design
How to build a site that ranks from day one. The structure and speed decisions that decide whether Google can crawl and rank your pages.
Read the guideThe questions every prospect asks.
How long does SEO take to actually work?
How much does SEO cost?
Do you require contracts?
Will you guarantee first place rankings?
Will you work with anyone?
Can you work with my existing site?
Do you offer White Label SEO for agencies?
Ready to see what your site could actually rank for?
30 minutes on a call. Whitewater pulls up your site live, looks at your competitors, and tells you what's blocking you from page one. If we're a fit, we'll talk about working together. If we're not, you walk away with a real opinion from someone who's been doing this 15 years. Either way, the call is free.
Book your free consultation